Archive for 2009
Wednesday December 2nd 2009
Post series written by Matthew Lynch (Senior Consultant at Charteris specialising in eCommerce). Before joining Charteris Matthew worked for IBM on various eCommerce enablement projects across multiple industries from the late 1990’s through to the present day.
This series of blogs is about how product managers in an eCommerce business can influence and optimise the customer search experience on their website by tuning the on-site search engine.
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Posted in Customer Experience, Enterprise Search, Retail, Search relevance, Search tuning, eCommerce | No Comments »
Post series written by Andrew McMillan (Principal Consultant at Charteris specialising in customer experience). Before joining Charteris, Andrew had a 28 year career with John Lewis and spent the last eight years of that career being responsible for the quality of service and selling across the UK department stores.
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Posted in Manufacturing | No Comments »
Post series written by Andrew McMillan (Principal Consultant at Charteris specialising in customer experience). Before joining Charteris, Andrew had a 28 year career with John Lewis and spent the last eight years of that career being responsible for the quality of service and selling across the UK department stores.
Read full article »
Posted in Manufacturing | No Comments »
Post series written by Andrew McMillan (Principal Consultant at Charteris specialising in customer experience). Before joining Charteris, Andrew had a 28 year career with John Lewis and spent the last eight years of that career being responsible for the quality of service and selling across the UK department stores.
Read full article »
Posted in Customer Centricity, Customer Experience | No Comments »
Post series written by Andrew McMillan (Principal Consultant at Charteris specialising in customer experience). Before joining Charteris, Andrew had a 28 year career with John Lewis and spent the last eight years of that career being responsible for the quality of service and selling across the UK department stores.
Read full article »
Posted in Customer Experience | No Comments »
Post series written by Andrew McMillan (Principal Consultant at Charteris specialising in customer experience). Before joining Charteris, Andrew had a 28 year career with John Lewis and spent the last eight years of that career being responsible for the quality of service and selling across the UK department stores. Read full article »
Posted in Customer Experience | No Comments »
Wednesday February 25th 2009
Post series written by Andrew McMillan (Principal Consultant at Charteris specialising in customer experience). Before joining Charteris, Andrew had a 28 year career with John Lewis and spent the last eight years of that career being responsible for the quality of service and selling across the UK department stores. Read full article »
Posted in Customer Experience | No Comments »
Post series written by Andrew McMillan (Principal Consultant at Charteris specialising in customer experience). Before joining Charteris, Andrew had a 28 year career with John Lewis and spent the last eight years of that career being responsible for the quality of service and selling across the UK department stores. Read full article »
Posted in Customer Experience | No Comments »
Thursday January 29th 2009
With the standard flurry of predictions at the start of every year, it’s always hard to pick out the value from the vast swathes of text that fill up the multitude of published articles. To make it easier I’ve distilled out some pointers towards what I believe are the key trends you should be keeping an eye on for 2009.
General Retail Industry Trends
- The credit crunch will continue to get worse
- The e-channel is still growing fast
- Experience is everything – Compelling cross-channel experiences are driving product sales and loyalty
- Outsourcing is maturing
- Customer-centricity is driving business transformation
- Business innovation is being driven by creativity and design
- Disruptive innovations are lowering barriers to entry
- Buyer niches are changing (gender, age, generations ‘Y’ and ‘Z’)
- Trial before purchase is becoming expected”
- Social credentials are defining brands (eco, green, CSR & PSR)
Online and Ecommerce Trends
- User participation e.g. reviews and ratings is taken for granted
- RSS syndication and sharing capabilities have become the norm
- Price comparison is a de-facto expectation
- Businesses are increasing their spend on digital advertising
- Businesses are leveraging social media and networking for strategic marketing
- Revenue sharing advertising and affiliation models are becoming the norm
- Virtual payments are taking off e.g. Paypal Secure Card, Google Checkout
- Branded prepaid payment cards are becoming more common e.g. Payoneer
- Local and Hyper-local social networks are gaining traction e.g. Ning
- Virtual worlds are expanding
- Internet TV and Video streaming are becoming mainstream
- Make it yourself media has exploded – collaboration, pictures, blogs, music, video, games
Consumer Trends
- Customers are becoming more demanding as web2.0 is giving them a voice
- Customers are expecting convenience and collaboration
- Group buying is taking off – Crowdstorm, Yub.com
- Social Shopping is becoming popular – Kaboodle, Wists, ThisNext
- Crowd-sourcing is becoming normal in both decision making and purchasing behaviour (starting with reviews)
- Social Media online is exploding
- Premium products and services still sell well
- Green is becoming iconic and a brand differentiator
- Personal Social Responsibility is beginning to supplement Corporate Social Responsibility
- Peer to peer selling of second hand items is increasing
Mobile Trends
- Mobile notifications are becoming standard
- Mobile payments are becoming viable
- Mobile marketing is still under-utilised
- Mobile games are gaining popularity
- Location and Bluetooth based mobile social networks are increasing
- Downloadable and Developer applications are becoming popular
- Open source platforms are being released
Posted in Trends | No Comments »