Charteris

On the 4th of March 2009, Charteris will be running an afternoon workshop for business decision makers, on strategies for addressing the Credit Crunch. The content is relevant to anyone running a medium to large multi-channel business, so if you’re interested please sign up quick as places are limited. Here’s a bit more information on the topic and workshops…

Leveraging Multi-Channel Assets: Developing Low-Cost / High-Value Customer Propositions

The effects of the credit crunch and its impact on cash-flow means that business streamlining and innovative low-cost customer propositions will be key to competitive survival in 2009. A very effective way of achieving this is to mobilise existing channel assets by making them re-useable and linkable.

This event takes place on the afternoon of Wednesday 4th March 2009 in London. It is a must-attend for all those who have responsibility for, or an interest in, Cost Reduction, Planning, Business Development, Customer Service, Innovation, and Marketing.

Aimed at decision makers and those responsible for setting strategy, a maximum of just 50 places are available, so early registration is essential to avoid disappointment. Register Now

More about this Event…

This half day master class will give retailers the opportunity to explore ideas for addressing the credit crunch without investment in large systems or programmes, with the support of a number of industry experts.Through a mixture of talks and interactive discussion groups, delegates will explore how to identify and leverage their existing multichannel assets, which we can define as people, customer service processes, and operational systems, in order to:

• Improve Customer Service
• Increase Sales Revenue
• Reduce Cost
• Gain Competitive Advantage

Delegates will be able to choose their 2 preferred topics for discussion in advance of the masterclass, tailoring their own agenda, enabling them to get the maximum benefit from spending time away from the office. The roundtable discussion groups will cover the following topics:

1. Leveraging People and Culture:
   Leveraging people and culture across channels to increase revenue by maximising sale and increasing conversion
2. Streamlining Processes:
   Using Customer Centricity to streamline and reuse processes across channels to reduce cost without reducing quality of service to customers
3. Linking Systems:
   Linking existing technology assets across channels to gain competitive advantage by creating low-cost, innovative customer propositions.

If you’re interested, please register and sign up here. We will put up more detail over the next month or so. In the meantime if you have any questions do feel free to contact us on info@charteris.com for attention of myself or Martin Chitty.