Charteris

Post series written by Matthew Lynch (Senior Consultant at Charteris specialising in eCommerce). Before joining Charteris Matthew worked for IBM on various eCommerce enablement projects across multiple industries from the late 1990’s through to the present day.

This series of blogs is about how product managers in an eCommerce business can influence and optimise the customer search experience on their website by tuning the on-site search engine.

Tuning search is like servicing your car; omit it and you risk losing value and breaking down. Get the habit and the right people
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Post series written by Matthew Lynch (Senior Consultant at Charteris specialising in eCommerce). Before joining Charteris Matthew worked for IBM on various eCommerce enablement projects across multiple industries from the late 1990’s through to the present day.

This series of blogs is about how product managers in an eCommerce business can influence and optimise the customer search experience on their website by tuning the on-site search engine.

The search engine doesn’t know what it doesn’t know

You may already have a facility that helps you improve on-site search for your customers.
It should have been setup with an initial dictionary to make sure that it works well at go live.
But, after go-live, how can you make sure it continues to work for you? After all, you’ve got new products coming on-line all the time and you want to ensure your customers can find them.

Read full article »

Post series written by Matthew Lynch (Senior Consultant at Charteris specialising in eCommerce). Before joining Charteris Matthew worked for IBM on various eCommerce enablement projects across multiple industries from the late 1990’s through to the present day.

This series of blogs is about how product managers in an eCommerce business can influence and optimise the customer search experience on their website by tuning the on-site search engine.

Read full article »