Client

Founded in 2006, Tesco Direct retails a wide range of non-food products via the Internet and catalogues. In 2008, the organisation issued 11.5 million catalogues, attracted around 1.5 million visits to its website each week and increased sales by more than 50% in the year.

Goals

• Enhance the customer experience online to increase sales
• Improve process efficiency to reduce costs and improve profitability
• Reduce exposure to fraud

Charteris' Role

• Analyse business needs and system requirements
• Design new system architectures
• Support the implementation of new systems and processes

Results

• Increased sales, due in part to the delivery of more personalised recommendations for online customers
• Streamlined and efficient warehousing and returns processes that minimise costs
• A 20% reduction in incidents of fraud

To read more about Charteris' services to retail companies, please visit our Retail portal.