ChoicesUK plc
Situation:
ChoicesUK plc is one of the largest and most successful home entertainment groups in the UK, with 217 stores nationwide. The ChoicesUK Direct division, which includes their website ChoicesUK.com, sells DVDs, music, games and games hardware via telephone, mail order and the internet and also provides fulfilment services for third party companies.
Charteris’ role:
Charteris took responsibility for the delivery of ChoicesUK’s e-commerce IT solution. This involved a team of up to 30 people. ChoicesUK operate a complex business operation and Charteris ensured that ChoicesUK maximised the opportunity to put themselves at the forefront of multi-channel retailer capabilities.
Solution
Through the integration of systems and processes, Choices UK now has a single view of its customers, data and processes. Their product range can be sold across multiple channels, which includes website, mail order and telephone sales. The configurable design of the system allows new whitelabel partners to be added easily to the system thereby offering ChoicesUK the flexibility to grow its business and invest in new infrastructure.
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