From Principles to Profit

The Art of Moral Management

What does this book cover?

The numerous examples of dishonesty, greed and corruption that regularly appear in our newspapers make it clear that trust in business and business people is at a dangerously low ebb. But in the authors' experience, this need not be so. Therefore the questions that this book addresses are:

"Can I work in business according to true principles and still be successful? and if yes, then how?" The answer to the first question is 'yes', and the book explores practical ways in which this may be brought about.

Based on their personal experiences in many years in business, the authors, one of whom is a Director of Charteris, explore the conditions conducive to personal development and to good business that are created when principles and profits are in harmony. They examine how the quality of service offered is enhanced; how creativity can arise naturally in response to the need and how working for the common good expands one's own happiness as well as that of others. They look at how, when shared common values become a living reality in an organisation, trust, loyalty and productivity thrive and how this environment allows for the fuller expression of individual talents and the flourishing of effective leadership.

What will you learn?

  • The Role of Business in Society
  • Values in Business
  • Morality and Virtue in practice
  • Advocates of the Moral Way
  • Principles - the Foundation of a Business
  • Universal Principles at Work
  • Service, the Heart of Business
  • Creativity and Loving your Work
  • The Moral Manager: Leader, Teacher, Organizer
  • Moral Management in Practice
  • The Way Forward

Who is this book for?

This book will appeal to anyone in business who is searching for a way to put fine principles into practice in their business life, in a way which is consistent with their personal life, but without sacrificing success. It is not only for business leaders but for anyone at any level, senior or junior, in any company, large or small.