UK Multi-Channel Retailing Benchmarking Study 2008
This second study, conducted by Martec International and commissioned by Charteris, builds on the previous 2006 report and provides an indispensable update on how the retail industry is coping with the demands of the multi-channel age.
For this new 2008 survey we talked to senior executives from 32 major UK retail companies with sales exceeding £100 million. The findings make fascinating reading, as retailers themselves gauge just how successfully they have grasped one of the greatest retail challenges ever.
Get your copy of this latest invaluable report now and discover:
- To what extent penetration rates have increased for the four main sales channels used by the majority of retailers.
- How one new sales channel has so far failed to achieve the high growth rates predicted by respondents to our first multi-channel study in 2006.
- Why information and technology are ranked as considered by retailers to be their weakest areas.
- Why retail organisations that reward local stores for internet sales are the most effective in the execution of their multi-channel strategies.
- Why even those retailers with a clearly defined multi-channel strategy still feel they have a long way to go before they are truly multi-channel retailers.
- How our updated benchmarking guide can help you pinpoint the relative maturity of your own multi-channel retailing operation in relation to other UK retailers.
How to receive your copy of our latest Multi-Channel Retailing Benchmarking Study:
How to get in touch with the Charteris Retail team:
- Learn more about what we can do for you in this area by calling Martin Chitty on 020 7600 9199 (London office) or Roger Woods on 0131 477 7741 (Edinburgh office).